Media Institutes

For my magazine to make its mark on the big market, a well-established publishing company would need to be considered. Without it, the magazine is most likely to stay underground.
The qualities of a publishing company I would look for would include:

• well known and respected for good links
• a publisher that had a number of well-established rock/metal magazines published by them - this would allow affiliations and links between each magazine, giving them easy access to good advertising and partnerships
• the publisher must be in the UK, but could also run US magazines for affiliations and links to the large market in the USA

The publishers of Metal Hammer, Future Publishing plc, also publish many other well-known rock and metal magazines, such as Classic Rock, Total Guitar and Revolver. This would give reLOAD great possible links and advertisements in these magazines.

Future Publishing plc. has managed to keep Metal Hammer to be seen as an underground magazine. My target demographic enjoys feeling part of an underground community such as this, yet Metal Hammer still maintains itself as a well-known magazine. The mix of these two opposites being maintained at the same would be perfect for my magazines image. Future Publishing plc. would be the ideal magazine publishing company for reLOAD.

I used Wikipedia & the official Future Publishing website for my information.