Closed-end questionnaire

I handed this questionnaire out to 25 people, 16 boys and 9 girls. The gender bias was partially intentional, as when looking for metal magazine reader demographic, 64% were male. I calculated it so that 64% of the people I used for my questionnaire were therefore male, so I would receive a more relevant set of answers.

1. What is your favourite genre of music?
Rock/Indie 4
Pop 2
Metal 8
Classical 0
Rap 5
R&B 3
Garage 3
Jazz 0
Other (specify) 0
2. How often do you buy music magazines?
Not at all 2
1-3 a year 5
4-6 a year 11
7-9 a year 3
10-12 a year 2
I own a subscription to a magazine 2
3. Out of these magazines, how many have you heard of? (you may tick more than 1)
NME 24
Kerrang! 17
Metal Hammer 16
Terrorizer 2
Power Play 0
4. What is the main thing you enjoy to see in a music magazine?
Band/artist interviews 17
Gig reviews/guides 6
Music news 1
Upcoming bands 1
Competitions 0
Album reviews 0
Free gifts 0
5. Do you find more about music from music websites or magazines?
Music websites 19
Music magazines 4
Both 1
Neither 1
6. What would you look for on a front cover that would draw you in to that magazine?
Familiar band name 14
Giveaways/competitons 1
Free gifts 1
Eye-catching colours 3
Imagery linked to your favourite genre of music 6
7. Would free gifts encourage you to buy a magazine?
Yes 23
No 2
8. Of these titles, which one represents the rock/metal genre to you the strongest?
reLOAD 10
Charged 3
Jumpstart 1
Pit 5
Thrasher! 6


The results I received gave me this outcome:
1. Metal was seen as the most popular of the people I asked, followed by rap. This meant that I will have a good audience for my metal magazine.
2. 4-6 a year was the average of when people would buy magazines. I will therefore make my magazine monthly, as releasing them weekly/fortnightly may become lost on many people.
3. Almost all 25 had heard of NME, a much more mainstream magazine. However, as the magazines became themed on heavier rock/metal, less people had heard about them. This will mean that heavier metal is where I will want to place my magazine, as I would not receive as much competition as if I went for the same demographic audience as NME.
4. Band/artist interviews were seen to be the most interesting, and the favourite part of a magazine for readers. I will use an interview for my double-page spread, and my magazine will include as many interviews as it could get.
5. Most people got their music information from music magazines. This meant the magazine does not have to attempt to compete with music websites, and that people will choose a magazine over websites. However, as some people do use the internet for their music news, I will put the web address of the magazine's website on my print task.
6. Most people will look for a familiar band name, and then imagery linked to the genre of the music. This meant I will have to fit lots of band names onto the front cover, in an attempt to catch a variety of my demographic. It will also mean I will have to keep the metal element strong on the front cover, so people could instantly recognise it as a metal magazine.
7. Free gifts encourage people to buy magazines, and so I will advertise this on the front cover, to get people interested.
8. reLOAD was voted as the name which represented the genre the best, so I shall stick with this name.