Evaluation

Michael Bobin AS media coursework

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Media Institutes

For my magazine to make its mark on the big market, a well-established publishing company would need to be considered. Without it, the magazine is most likely to stay underground.
The qualities of a publishing company I would look for would include:

• well known and respected for good links
• a publisher that had a number of well-established rock/metal magazines published by them - this would allow affiliations and links between each magazine, giving them easy access to good advertising and partnerships
• the publisher must be in the UK, but could also run US magazines for affiliations and links to the large market in the USA

The publishers of Metal Hammer, Future Publishing plc, also publish many other well-known rock and metal magazines, such as Classic Rock, Total Guitar and Revolver. This would give reLOAD great possible links and advertisements in these magazines.

Future Publishing plc. has managed to keep Metal Hammer to be seen as an underground magazine. My target demographic enjoys feeling part of an underground community such as this, yet Metal Hammer still maintains itself as a well-known magazine. The mix of these two opposites being maintained at the same would be perfect for my magazines image. Future Publishing plc. would be the ideal magazine publishing company for reLOAD.

I used Wikipedia & the official Future Publishing website for my information.

Final print piece

Here are my fully completed 3 items of work.

The 5 bottom images on my contents page were not taken by me, however I contacted all 5 bands and received permission of all 5. The Patriot requested that I put a copyright ownership footer, which can be seen in the bottom left-hand corner of the contents page.

Double-page spread - design alterations

Once I had finished my design for my double-page spread, I took some feedback from people who were included in my target demographic. The main criticism I received was that the electric blue colour used in my design idea didn't follow the metal style visually, and it also didn't follow my colour scheme. I will alter the design so that it will fit my colour scheme, and follow the metal visuals, by changing the colour scheme from electric blue to blood red.

Double-page spread - 1st and 2nd designs

After spending time working through some layouts for my double-page spread, I now have a full double-page spread layout which I am going to use for my final piece.
Below are my 1st and 2nd design ideas. I will be using the 2nd of the two.

Use of language within a text

The interview from the band that I am using for my double-page spread interview includes colloquial language and swear words. The use of both of these will appeal to the demographic I am targeting. However, I have quoted, and thus enlarged, a certain quote with the use of a swear word. After contemplating whether or not to censor this quote, I have decided that I will censor it on the enlarged quote, but leave the swearing in the smaller text. I came to this decision because censorship in the way of stars can look very punchy, if you still know the real word. Though my demographic will appreciate such words, it could deter other interested readers who are not used to such language. Therefore, censoring the large quote whilst leaving the swear words in the actual text will increase my potential audience.
I have made sure that the quotes I will use on the front cover will not include any colloquialisms or swear words. This will mean that first glances at the cover will not put people off of buying the magazine, and also that shops will be able to display it without needing to censor it.

Editing the images

Editing my pictures will happen once they have been inserted into the layout. However, whilst going through my images I noticed that my portrait photos were not good enough, and something was unsatisfactory with each. This caused a problem when choosing an image to use for the front cover.
I had to use my Photoshop skills to take an image I liked, and bring everyone close together to emulate a portrait-styled image. Luckily, as this image was going on the front cover and would include a Photoshopped background, with images and writing over the actual image, I was not required to be too clean with the cutting. This also goes for Jake's (3rd from the left) right leg, as it will not be visible and noticeable once there is text in front of it.
Below is the transformation from the original image to the portrait style image I will use for my front cover.